Kid Rock says TPUSA's alternate halftime show is for people who love Jesus and America

Musician Kid Rock pushed back against critics as he prepares to headline Turning Point USA's "All-American Halftime Show" this weekend, saying the event is meant to celebrate a love of country, not spread hate.

Turning Point USA, which was co-founded by Charlie Kirk, is hosting its own alternative to the Super Bowl halftime show this Sunday. The event comes as conservatives criticize the NFL's choice to feature Latin music star Bad Bunny as the halftime performer.

"I think I speak for Turning Point and all the artists involved, that none of us are approaching this with any hate in our hearts at all," Kid Rock said Friday on "Fox & Friends."

"It's just a love for our base and love for music, our country," he added.

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Kid Rock is slated to headline the event, which will also feature Brantley Gilbert, Lee Brice and Gabby Barrett. 

The Detroit native, whose real name is Robert James Ritchie, argued that many Americans feel like they're not being seen by the NFL and the entertainment industry.

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"There's a big portion of this country, like it or not, that's underserved entertainment-wise. We're just [going to] go play for our base. You know, people who love America, love football, love Jesus," Kid Rock said.

On Monday, NFL Commissioner Roger Goodell addressed some of the criticism surrounding the halftime performer choice, saying Bad Bunny is "one of the great artists in the world."

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Kid Rock teased a performance of what he called "one of the greatest written songs" and said his version would be released later that night. He said the song was written by a major country artist and that he added new elements to it.

"I plan to come out pretty classic rock, in-your-face, high energy, what people would expect. But then it turns very quickly," he said.

Kid Rock performed during the NFL's Super Bowl halftime show in 2004 when the show was in Houston, Texas. He appeared alongside Janet Jackson, Justin Timberlake and Nelly, famously wearing an American flag.